Pininfarina or Pinin Farina? In 1930, Battista 'Pinin' Farina founded Carrozzeria Pinin Farina. This company designed and built car bodies for a number of manufacturers, including Alfa Romeo, Hispano Suiza, Lancia, Fiat, and, most notably, Ferrari. Battista is quoted as saying “The interrelation between the body of a beautiful woman and that of a Farina-designed car is that both have simplicity and harmony of line, so that when they are old one can still see how beautiful they were when they were young.”

In conjunction with Battista's retirement in 1961, the President of the Italian Republic authorized the family name to be changed to Pininfarina "in consideration of his achievements in social and industrial activities". As a result, the correct usage of the family name as Pininfarina or Pinin Farina depends upon the year it was used.